Social Media Optimization: Using MySpace to Promote a Company’s Visibility

MySpace has gained widespread popularity for its ability to socially connect families and friends. For many companies, the use of MySpace, and other social networking sites, has provided for an avenue by which to promote a product or service.
Referred to as social media optimization, SMO, the advertising and marketing budgets in both small companies as well as Fortune 500 businesses, today, include budgets for Internet search marketing services. If you are involved the advertising and marketing of any business, you will want know how SMO may play a significant role in your marketing campaign.

While there are many social networking sites on the Web today, MySpace has become the leader in SMO for many companies. By creating a MySpace page that is unique for your company’s business, you can gain friends, and begin a networking campaign that leads to an unlimited number of contacts. With the posting of bulletins and blogs, your MySpace page will continue to promote your produce or service with little to no effort as “friends” often come to your page through links with their own friends.

If you are considering an SMO campaign, MySpace may be a first place you will want to begin. To be successful in a social media optimization campaign, it will be important to provide content that is relevant, entertaining and useful to your “friends”. To do this, the services of an outsourced SEO or website development firm may be necessary.

As with most social media optimization, SMO, campaigns, your page must be professional but also personable. In the realm of social networking, people connect and network with other people and businesses they know and trust. So, even though your company is creating an advertising campaign to promote your service or product, you want to also reach out to some of your friends and put a face to your company’s name. In other words, you will want to approach your SMO as genuine and trustworthy.

MySpace offers a unique approach to SMO through your company’s ability to create a page and then to data tag the page using specific subjects or points of interest. In addition, you can create MySpace “groups” which also provides a way in which to promote SMO. Be mindful, however, that your use of groups should be carefully managed as any attempts to spam your “friends” on these types of social networking sites can destroy your company’s credibility.

Social media optimization, SMO, has become increasingly more popular in the last several years. From video placement on YouTube and iFilm, coupled with a great social networking site on MySpace and Facebook, you can increase the traffic to your company’s website with little cost, reaching unlimited numbers of potential viewers and customers. For more information on SEO, SEM or SMO outsourcing, visit

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